The smart move would have been to take the rest of the year off.
But at the time it seemed like the right thing to do.
On the first day of release, Be Here Now sold over 424,000 copies, becoming the fastest-selling album in British chart history, while initial reviews were overwhelmingly positive.
He had suffered from writer's block during the previous winter, and has since admitted he wrote only a single guitar riff in the six months following the release of (What's the Story) Morning Glory? After a few weeks "idling", he disciplined himself to a routine of songwriting where he would go "into this room in the morning, come out for lunch, go back in, come out for dinner, go back in, then go to bed.""I have to say that I cocked up, and I think Noel did too, in not using and referencing the demos more on the actual album sessions.
The campaign included limiting pre-release radio airplay and forcing journalists to sign gag orders.